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IN PRODUCTION SINCE OCT 2023 · 30+ BRANDS

Hire the AI CX team,
not another tool.

Nova handles the customer. Odin, Vera, Ugo, and Skye turn every conversation into a safer, smarter next one.

1 · ServeNova answers every customer
2 · LearnOdin reviews and routes what was learned
3 · ImproveEvery change is tested before it ships

$0 upfront. The team starts in shadow mode, and escalations to a human are always free.

N O V U S
Your AI teamFive roles · one shared core
DEMO
Live replay of a real team flow

Every number on this site has a receipt. Click any of them.

The real problem

Three jobs you're doing
that you never applied for.

11:04 PM · TUESDAY
💬
“How long does shipping take?”A live cart is waiting.
YOU, FROM BED→ NOVA
MONTH-END
Returns jumped. Why?Thousands of conversations hide the pattern.
GUESSWORK→ SKYE + ODIN
EVERY PRODUCT DROP
Facts changed. So must the playbook.Knowledge, QA, and routing move together.
MANUAL RESET→ VERA + UGO

Keep the judgment. Hand off the repetition.

Meet the team

Five accountable roles. One manager — you.

Each role owns a different result. They share the same memory, evaluation gates, version history, action layer, and human safety net. Five roles. One name — NOVUS.

Youdirection · trust · exceptions
N
NovaSales & Service
Owns every customer conversation.
conversation → outcome
O
OdinQuality & Risk
Reviews every conversation.
badcase → repair owner
V
VeraProduct Knowledge
Verifies every product fact.
source → approved fact
U
UgoStrategy & Optimization
Versions every strategy change.
evidence → safe change
S
SkyeInsights
Measures what actually changed.
pattern → business impact
SHARED
CORE
One operating system underneath every role.MEMORY · PRODUCT KNOWLEDGE · EVALUATION · VERSIONING · ACTIONS · METRICS
CAPABILITY FACTORY · shared assetHUMAN SAFETY NET · exceptions only
You
Managerapproves, promotes, overrides — minutes a day
⟲ BACK
N
Nova
Sales & Service
● PRODUCTION ROLE

Owns the customer conversation
Completes, acts, or escalates

ESFJ
Nova — resume
Owns: the live customer conversation and its outcome
Does: consults, recommends, acts, and hands off when confidence or policy requires it
Produces: completed conversation · sale · traceable escalation
live reception · actual systempre-sale messages handled independently 94%
escalated 6% · message-level
quality bar: human-rep parity
⟲ BACK
O
Odin
Quality & Risk
● PRODUCTION ROLE

Finds and classifies badcases
Routes each one to the right owner

ISTJ
Odin — resume
Owns: quality signals and risk triage
Does: detects, classifies, grades, and routes failures
Produces: badcase · risk level · repair path · escalation
regression suite · actual systemP1 "what size is this in my photo?"
→ intent[size-calc] · fixed ✓
P1 escalation misroute · fixed ✓
⟲ BACK
V
Vera
Product Knowledge
● PRODUCTION ROLE

Keeps product facts usable and verified
Human review covers the long tail

ISTJ
Vera — resume
Owns: the product facts behind every answer
Does: cleans, reconciles, and verifies attributes; sends low-confidence long-tail cases to review
Produces: approved knowledge version · conflict alert
annotation pipeline · actual statesIn progress → Review →
ApprovedPublished
heritage: 100k annotation passes
⟲ BACK
U
Ugo
Strategy & Optimization
● PRODUCTION ROLE

Turns evidence into strategy diffs
Evaluated · versioned · reversible

INTJ
Ugo — resume
Owns: behavior, routing, and strategy changes
Does: proposes a versioned diff from badcases and feedback
Produces: evaluated proposal · canary release · rollback-ready version
capability versions · actual systemmulti-SKU pitch reply V2.24_2
V2.24_1 · rolled back
scope: product-level
⟲ BACK
S
Skye
Insights
● PRODUCTION ROLE

Finds patterns across conversations
Measures what changed and why

INTP
Skye — resume
Owns: recurring patterns and business impact
Does: analyzes demand, friction, VOC, and post-change lift
Produces: opportunity · root-cause report · governed digest
analytics · actual modulesschema catalog · metric catalog
reception reports · VOC mining
one governed metric vocabulary
Not five chatbots

One shared operating core.

MEMORY · PRODUCT KNOWLEDGE · EVALUATION · VERSIONING · ACTIONS · METRICS · HUMAN ESCALATION

The roles divide responsibility. The core keeps them consistent, auditable, and reversible.

Be the manager

Three decisions for you.
Everything else stays with the team.

Approve · reject · step in. Every action stays reversible.

You
Manager view
123
Interactive demo — try both answers
What just happened, technically
·escalate.approval — routed to the manager · waiting for your call
1approval.write — approved · scope: session · expiry 24h · logged
1approval.write — declined · reason logged · policy unchanged
2strategy.apply — price-match rule injected into Nova's live context
2strategy.fallback — gift offer pulled from the approved playbook
3tools.cart.update — price 88 → 84 · audit-logged
3tools.cart.update — free travel size added · audit-logged
4conversation.close — outcome: converted
5asset.write — full thread → memory foundation
6eval.queue — flagged turns → regression suite
7report.compose — folded into Skye's daily digest
Seven systems moved. You clicked once.
Where this came from

This came from a real control room.

We operated the hard parts by hand before turning them into product.

3 yearsPRODUCTION LEARNING
100OPERATIONS SPECIALISTS
100K+ANNOTATION PASSES

That control room is now one shared core with five accountable faces.

Oct 2023first agent live in production
2024the 100-person control room
202592–95% · human-sales parity
2026productized. five faces. yours.
regression suite
P1 "I wear 40⅔ — will the 40⅓ fit?"
→ intent [size-calc & rec] · fixed ✓
P1 "[photo] what size is this?"
fixed ✓ · added to suite
set: escalation regression · nnnn
actual system · translated & redacted
capability versions
multi-SKU pitch reply
V2.24_2 · retired
V2.24_1 · rolled back
draft · in eval

scope: product-level
actual system · translated
annotation pipeline
In progress → Review →
Approved → Published

four gates · named owners
heritage: 100k passes
actual system · translated
live reception
production dashboard
pre-sale msgs  94% independent
escalated    6% → humans
median latency 14ms
brand: nnnnnnnn
actual system · redacted
The category gap

Helpdesks deflect. RAG bots recommend.
An accountable team closes the loop.

The front looks similar. The machine underneath is not.

Helpdesk AI

Deflect the ticket

FAQ
reply
close
Optimizes forfewer tickets
RAG chatbot

Retrieve an answer

docs
generate
recommend
Stops atthe answer
GoNovus team

Own the outcome

serve
act
learn
Optimizes forthe next result
0.8010 = 10.7%
A conversation is a chain, not one answer.At 80% accuracy per turn, a 10-turn conversation finishes fully correct only 10.7% of the time. GoNovus evaluates the whole outcome.
DimensionHelpdesk AI
ticket-deflection class
RAG chatbot
generic concierge
GoNovus
Core capabilityTicket triage & FAQRetrieve & generate answersFull autonomous sales loop
Can sellrecommends only✓ carts, discounts, checkout
10-turn conversation accuracy~11%~20%90%+
Human fallback40–60%30–50%6% — and it's free
Gets better howYou write more macrosYou upload more docsRegression-tested strategy updates
Deploy2–4 weeks1–3 days3–7 days, shadow first
0.8010 = 10.7%

Why 80% accuracy can't replace anyone. A 10-turn conversation at 80% per-message accuracy finishes fully correct just 10.7% of the time. That's why cheap bots deflect instead of sell — and why nobody else measures against a human sales rep. We do.

The probation system

Trust is granted, not assumed.

Every promotion is your click. Every demotion is one click too. Tap a stage to see its gate.

Honest curve: day one lands at 60–70%, most stores pass 80% by week eight, and mature deployments run at 92–95%. Most AI demos show you the end state. We show you the whole climb.

Where they work

You keep running your store in Shopify.
They just do the work.

Shopify remains the business system. GoNovus supplies the team around it.

Shopifywhere you run the store
CATALOG
ORDERS
CUSTOMERS
POLICIES
CONTEXT
GONOVUS TEAM
ACTIONS + REPORTS
Your teamwhere work gets owned
SERVE
VERIFY
IMPROVE
ESCALATE
KlaviyoMetaGoogleTikTokBigCommerce · soonWooCommerce · soon
Shopify · Native app KlaviyoMeta AdsGoogle AdsTikTok Ads BigCommerce · soonWooCommerce · soon

native install · shadow first · traffic grows with trust · your data never trains anyone else's team

The offer

Stop doing five jobs.
Start managing one team.

The team has been in production since October 2023. The cockpit you run it from is new — so we're taking ten founding operators into it, on terms that only exist in this stretch.

Founding price locked 12 months · 4-week POC free · direct line to the founders · your workflows ship first

Start the free 4-week POC

10 seats · $0 upfront · escalations free · if they don't beat your best rep, don't hire them