The team is proven.
The cockpit is new.
The five roles have been working in production since October 2023 — but we ran them for you. Workspace is the first time you drive. We're taking ten brands in to start.
No demo magic. Here's the honest position.
The team has done this. 30+ brands, $20M+, 1M+ conversations.
But we ran it. Those brands bought an outcome. We held the controls — our people, our tooling, our operators watching the queue.
Everything the team learned across those 30+ deployments is baked into the roles you'd be hiring.
Workspace is the first time we hand the controls over.
The cockpit, the trust log, the promotion gates — that's you driving, not us. It is new. It has not been run by a hundred brands, because it has not been given to a hundred brands.
Pretending otherwise would contradict the one thing this whole site is about.
Four things, and they're real.
Founding price, locked for 12 months
The published tiers are still illustrative — final pricing follows single-conversation COGS validation. Your rate is locked for the first 12 months. When public pricing lands, you are not repriced.
The 4-week POC is free
Shadow mode first: the team answers silently, and you compare it against what your people actually sent. No invoice, no commitment. If it doesn't beat your best rep, walk away.
A direct line, and a weekly session
No ticket queue. You work with the founders directly, in a standing weekly session where we tune the roles against your actual conversations.
Your workflows ship first
Roadmap priority is not a slogan here — with ten operators it is arithmetic. What breaks in your store gets fixed in the product, and you'll see it land.
It's a partnership, not a discount.
The terms above cost us something. Here is the other side of the deal — and if any of it sounds like too much, this isn't the right time for you, and that's a fine answer.
- Actually read the shadow resultsFour weeks of side-by-side comparisons are worthless if nobody opens them.
- 30–45 minutes a weekOne standing session. The people who get the most out of this are the ones who show up to it.
- Let the team learn from your conversationsWithin the terms on our Company page — never used to train models, never mixed across brands.
- Tell us when it's wrongBluntly. The whole point of a founding cohort is that you get to say "this is bad" and have it change.
Who this is for — and who it isn't.
You're a fit if
- You run on Shopify
- You do roughly $5M+ a year, or handle 500+ customer conversations a month — whichever number you actually have. Close enough? Apply anyway.
- You're willing to run four weeks in shadow mode before anything goes live
You're not a fit if
- You want an FAQ bot that deflects tickets — that's a different product, and cheaper
- You want it fully autonomous on day one, without watching it first
- You're not on Shopify — we'll get there, but not with this cohort
Apply to the founding cohort
Ten seats, reviewed as they come in. If you're not a fit we will tell you quickly, and tell you why.